Do you want to earn a high commission on selling online products? Are you in search of a high-paying affiliate program? If yes then you are at the right corner.
Online shopping is no doubt growing at a fast rate and people are prioritizing it more over physical shopping. Through detailed research at the end of 2021, it was reported that people worldwide had spent over $4.9 trillion on online purchases, which is a huge number. In 2019, over $600 billion was spent on online shopping platforms in the United States. Over 14.9% was increased from the year 2018 which the record-breaking. But it is not shocking news at all. As the time passes, people are preferring their comfort zone.
Keeping these stats in mind, it is estimated that in the year 2040, only 5% of people will shop physically by visiting the stores. The rest will play their part in turning online shopping into its major swift.
Due to a rapid increase in online shopping, most experienced affiliates are turning towards eCommerce stores to earn commissions on products delivered. When we talk about digital retail affiliate programs, the first international platform that comes to mind is Amazon, due to its vast audience. But this is not the only choice for you.
Amazon might be considered the king of eCommerce platforms but there are a lot more opportunities for passionate affiliates. The platform, an alternative to Amazon, that you should take advantage of is the Walmart Affiliate Program.
There are plenty of products of any kind available at Walmart, from socks to big household machines. Walmart’s affiliate program provides you with a very easy way to sign up as an affiliate. Also, there are lots of tools to help you get started and promote your products to earn a commission.
The Walmart Affiliate Program
Walmart is a huge online e-commerce store which not only facilitates affiliates and companies who sell their products online. It is also very beneficial for the one who does blogging and promotes affiliate programs online.
Walmart does not have only products to sell but also has a special program where bloggers can write blogs to promote any product. The product should be available on the company’s official online store.
With a wide range of pros of the Walmart affiliate program, there are also some drawbacks associated with the program. It is a good practice to consider both the pros and cons of the program to get started.
Strengths |
Weaknesses |
|
|
|
|
|
It is easier to decide which competitor affiliate program to choose when considering the pros and cons of the program.
Who can Participate in the Walmart Affiliate Program?
There are some requirements to be considered when applying for the signup process in the program. Walmart and affiliate managers have set criteria to approve the application requests. This criteria consists of some important requirements that must be met, otherwise, you will likely be declined for the offer.
First, you need a website that is currently in working condition. You will promote your affiliate links through the Wamart program on this website. It is compulsory for the approval of your account to have a website that can be viewed at the time of your application. This is the duty of Walmart to track where you will be placing the affiliate links and what type of website will be referring visitors to their online eCommerce platform.
Things to Consider:
The website should be full of quality content and work as an authoritative website. The content should be related to the type of posts you publish shown by the affiliate managers.
This will help them to get an idea of whether the content on your website refers to the products that are available to promote through the Walmart affiliate program or not.
In addition to all this, the location plays a major role in driving traffic. For example, your primary traffic source should be North America, which is the major target market for all Walmart digital stores. It means if your traffic is coming from other countries, you will not gain any profit over promoting your products through Walmart. It’s up to Walmart’s affiliate managers whether they ask for any information related to your traffic sources.
Another requirement is that your website should be family-friendly. It means that Walmart is also a family-friendly store that offers those services that are customer-oriented. You should ensure that there is nothing on your website that does not make it family-friendly to promote your products there.
What Can You Promote?
Walmart has a huge collection of products and services to promote which makes it more attractive and fascinating. There are plenty of categories, you can choose any category and promote any desired product on your website.
Here is the list of all the categories available on the platform:
- Party supplies
- Health and personal care products
- Movies
- Music
- Books
- Toys and games
- Beauty products
- Outdoor equipment
- Arts and crafts
- Personalized gifts
- Baby products
- Video games
- Sports and fitness products
- Patio and garden products
These are all just the selected ones. One of the important things to consider is that the products you decide to promote must align with your website content. For example, it will be of no use to promote baby products on a website that focuses on outdoor equipment, but it is appropriate for a specific blog post.
There are more chances of conversions if the products you promote are relevant to the blog post.
How to Join?
Although Walmart does not handle its affiliate program, it provides the easiest and quickest way to register for the program.
To create an efficient and attractive affiliate program, Walmart uses Impact as it also helps in tracking the links accurately. In this way, there will be only one platform to handle all the links, creatives, and more.
Follow these steps to sign up for the program:
- Go to the official Walmart Affiliate Program page.
- Click on the “Sign Up” button.
- You will be directed to an external page on Imacy’s network.
- Fill out the form on that page.
- Enter all the required details requested on the website to increase the chances of benign approval of the program.
Application Review Process:
Your application will be reviewed by the affiliate managers right after the submission of the form. The review process will take less than 24 hours off the working day. In this review process, there are chances of either the approval or decline of your account. You will receive an email in which the approval status of your account will be mentioned.
The email will contain the login details along with the approval news. Use these credentials sign in to the affiliate dashboard and grab your links. It is a good practice to place the links in an area where they are easily accessible by the customers to click on. Make sure you place only relevant links on your blog posts.
However, the declined applications are not left behind or ignored. They will also receive an email that will include all the details on why your account was not approved. In this situation, it is good to concern your website again. Consider all the problems highlighted in the email and make changes to your blog accordingly. You will also get the chance to ask the affiliate manager to review your website again. However, it is necessary to follow appropriate procedures to comply with the terms of the program.
Tools for Promoting Walmart Products:
Walmart is considered a user-friendly eCommerce platform due to its property of providing every resource one needs to become a successful affiliate. This is the reason why it has a full resource center that you can consume when adding promotional links to your website or blog.
Additionally, You will have an opportunity to choose between a variety of creatives to use once you have signed into the Impact platform. Impact hosts the Walmart affiliate program.
The names of products you promote on your website can be monetized in many ways. For example, the creative you will use includes links that can be used to link you through text on your website.
To add the drawing eyes to the advertisements on your website, banners are used. Walmart has a range of such banners. These banners help you promote various categories of products found on the official Walmart website.
Brief History of Walmart:
Walmart has been popular in the United States since 1962 when its first branch was opened. It is one the oldest and longest-running chains within the state. At that time, Walmart was not working at a vast level, just a small branch only operated in Rogers, Arkansa.
The platform has broken all the records as one of the fastest growing biggest online retail chains within the country, since the time of its first launch.
Sam Walton founded this company. The establishment of this company intended to provide customers with valued products and services. And no doubt, it has proved to be it.
As time passed, Walmart has grown to be named as a household for people living in the United States. It is the most visited website in North America where people shop everything online from clothing to household appliances, printing equipment, toys, and even groceries.
Using Walmart for eCommerce:
In the past, the goal of Walmart was only to provide a physical store for its customers to shop for the products. Customers had to visit the physical location of Walmart near them if they wanted to buy anything from the store.
At that time, it was considered as the appropriate thing because Walmart has a lot of different stuff available in the store. It meant that you didn’t have to visit different shops to buy different products, everything was available in one place.
Is It Possible to Earn $1000 Monthly as a Walmart Affiliate?
although, Walmart does not pay much when compared with the eBay Affiliate Program, still you can earn a lot if you have target traffic. It is a good idea to only focus on the products that fall into the category that earns a 4% commission rate.
Let’s have a look at the calculations.
Suppose there is a product that sells for $105, and it claims to create clean and clear skin and falls into the category of beauty which has a 4% commission rate.
4% of $105 = $4.2
There should be 238 people there to buy the product at this specific Walmart to earn $1000 a month. And you know how much traffic you need to reach 238 buyers? It’s not possible to calculate the exact number but let’s try to make an estimate.
Suppose that you have a good 2% conversion. With this conversion rate, you would need around 12,000 people to read your product review to make $1000.
It would be extremely difficult to achieve this amount with this supposed product. Although acne treatment is a niche with a lot of search volume and various keywords with less difficulty, but its also very competitive.
Wrapping it Up:
Walmart is a huge store with many locations across the United States. Their affiliate program is a good chance to promote lots of different products.
Just know that the commission rate isn’t super high compared to some other programs. However, they make up for it with lots of creative tools, resources, and products you can promote. Joining the program is pretty easy, as long as you meet the basic requirements.
